The Brief - Create an emotionally engaging animation to raise awareness about the impact of deforestation.

The style: Vibrant and nostalgic - using a limited colour palette and texture with the intention to connect and engage emotionally with the audience without diverting from the hard truth of the subject matter.

"Deforestation, driven by the expansion of commercial agriculture, in particular by cattle (beef and leather) soy, palm oil, timber, pulp and paper accounts for around 11% of the world’s greenhouse gas emissions.

We will not reach net zero without halting and reversing deforestation."

​-Source: Global Canopy's Impact Report 2021/2022